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About us

What is Conscious - Handcrafted By Nature? 

Conscious was founded in 2016 as The Kiwi Clean - an eco friendly cleaning solution and testing ground for the beautiful, high performing range that we have today. In 2019 we shifted our focus away from cleaning to only providing ethical, natural cleaning products.

We aim to be New Zealand's and the UK's (and hopefully the worlds!) most ethical cleaning product company.

To achieve this, we live by the following:


Reduced plastic packaging 

Only our bottle lids and triggers are plastic - and they're 100% recyclable or reusable. The bottles are refillable glass and all other packaging is home compostable raw cardboard and paper.


Safe and ethical ingredients 

We use only responsibly sourced natural ingredients and offer complete transparency on these. Ranging from handcrafted castile soaps and coconut derived surfactants that are 100% safe along with a few other ingredients that we're happy to talk about and will list later on. Our products are also septic, grey water and worm farm safe.



As it stands we are the cheapest glass bottled cleaning product on the New Zealand and UK market. 


Carbon Neutral 2020 

We're working towards being 100% carbon neutral through all of our practices. We go the extra mile to have all bulk plastic packaging returned from our wholesale / refillery customers for reuse until it is no longer viable whereby it will then be upcycled or recycled. We aim to be certified carbon neutral by early to mid 2020. 


Cruelty Free

 All our products are vegan friendly and 100% cruelty free and palm oil free.