About us

What is Conscious - Handcrafted By Nature? 

We are Johnny and Caz, a husband and wife team, living in Te Hana, about an hour north of Auckland with our daughter, Holly and dog, Poppy.

Conscious was founded by Johnny in 2016 as The Kiwi Clean - an eco friendly cleaning service in Melbourne, Australia. The business soon became the testing ground for the beautiful, high performing range that we have today. In 2019 we shifted our focus away from cleaning to developing our ethical, natural cleaning products.


We aim to be New Zealand's (and hopefully the worlds!) most ethical cleaning product company.

To achieve this, we live by the following:


We believe that eco-friendly products should be affordable by the masses. The mark-up made by many other 'ethical' cleaning companies is too high and not fair on the consumer. As it stands we are the cheapest glass bottled cleaning product on the New Zealand market. 


Reduced plastic packaging 

Only our bottle lids and triggers are plastic - and they're 100% recyclable or reusable. The bottles are refillable glass and all other packaging is home compostable raw cardboard and paper.


Safe and ethical ingredients 

We use only responsibly-sourced natural ingredients and offer complete transparency on these. We handcraft our own castile soap using traditional methods and use it as the basis for most of our cleaning products. All ingredients are clearly listed on each product page on the website and on all our containers. Our products are also septic, grey water and worm farm safe.


Carbon Neutral 

We're working towards being 100% carbon neutral through all of our practices. We go the extra mile to have all bulk plastic packaging returned from our wholesale / refillery customers for reuse until it is no longer viable whereby it will then be upcycled or recycled. 


Cruelty Free

 All our products are vegan friendly and 100% cruelty free and palm oil free.